(After a merger, the app became PayPal, although Musk reportedly pushed for it to keep the name X, according to biographer Walter Isaacson.) After buying Twitter, Musk reportedly texted Isaacson that he was "very excited about finally implementing X.com as it should have been done, using Twitter as an accelerant!" Musk appears to have a longstanding fixation on the letter X, dubbing his very first startup X.com. It's not the reason people go to Twitter today, so to reposition the company … would take significant investment and time with what's really a skeleton team." "Whether they succeed remains to be seen. "In theory, they can become a more mainstream version of Patreon or other similar platforms," Ahene said. If Twitter's push into paid subscriptions is successful, it could eventually expand into sharing some subscription revenue with users. Twitter already lets users engage in live audio conversations, send longer text messages and broadcast video, such as the new show former Fox News host Tucker Carlson recently launched on the platform. A worker removes letters from the Twitter sign that is posted on the exterior of Twitter headquarters on July 24, 2023, in San Francisco, California. "Consumers of the app can do a lot of different things on the platform, whether it's listen to a podcast, shop, watch videos," said Nii Ahene, chief strategy officer of marketing firm Tinuiti. For now there's no American equivalent to such an app, but industry experts imagine an app that encompasses basically anything a person wants to do online. Musk has been vocal about his goal of turning Twitter into a so-called super-app, something akin to China's WeChat.
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